skucon2022

A Conference for Innovators, Explorers, and Dreamers in the Promotional Products Industry

January 9, 2022 | Las Vegas IN PERSON & VIRTUAL

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About skucon

You don’t just need another business conference. You need an experience that will revolutionize your thinking, help you find that inner grit, and challenge you to rise higher, go deeper, and reach further than you ever have. skucon 2022 is the ultimate hybrid conference (both in person and live streamed) for distributors and suppliers in the promotional products industry who want to connect, learn, and re-energize alongside other progressive, like-minded pros.

It’s a unique, interactive experience with breakouts, keynotes, and real connections both in person and virtually. ... join us as we kick off your new year with a blast of optimism, energy, and new ideas to ignite your growth!

Who should attend?

Distributors and suppliers (in any role)! Everyone can benefit from skucon, owners, salespeople, operations, creative - skucon is the perfect event for teams! We’ve scheduled skucon for the beginning of the year on-purpose, to kick start your new year with high inspiration and actionable ideas.

Historically, skucon has been limited to 1-2 people per company. Now you can include the rest of your team by having them tune in for the virtual experience.

About commonsku

skucon is hosted by commonsku, cloud-based software for the promotional products industry. commonsku was created to empower your business: to streamline your workflow, connect your team, impress your clients, and allow you to close deals faster. We believe strongly in the power of events - in person and virtual - to connect and inspire professionals in the promotional products industry.

Safety

Our number one priority at skucon this year is your safety. Given the fluidity of the situation with the Delta variant, we are requiring every attendee of our in person skucon to be fully vaccinated before the event.

During the online registration process, each attendee will be asked to verify their vaccination status.

If you are not vaccinated, you are very welcome to attend skucon 2022 by purchasing a virtual pass.

Meet Our Speakers

Hear from some of the marketing industry's most passionate and creative personalities. Walk away inspired and ready to tackle 2022.

A Photograph of Aaron Draplin

Aaron Draplin

Draplin Design Co.

Aaron Draplin

Draplin Design Co.

Located in the mighty Pacific Northwest, Aaron Draplin of the Draplin Design Co. proudly rolls up his sleeves on a number of projects related to the Print, Identity and Illustration categories. He makes stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires Music Festival, Poler, Incase, Sub Pop Records, Fender, Marc Maron, Cobra Dogs, Jill Soloway, Sasquatch Music Festival, Chris Stapleton, Old 97s, Drive-By Truckers, Jason Isbell, Nixon Watches, Bernie Sanders, Patagonia, Target, Adobe, NASA/JPL, John Hodgman, Timex, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s traveled the world telling his story, with over 450 speaking fiascos under his belt and counting! He co-created Field Notes with his older brother Jim Coudal, and their memo books are sold in over 2,500 stores worldwide, with limited-edition special editions shipped quarterly to a booming subscriber list. His seven Skillshare classes are raging along, teaching design enthusiasts all over the world. His first book titled “Pretty Much Everything” came out on May 17, 2016 on Abrams Books which, incredibly, is in its eighth printing. The roster of DDC Merch is up to 285 products and growing! You’ll see those goodies at DDC merch tables from coast to coast or in the DDC online shop. Aaron prides himself on a high level of craftsmanship and quality that keeps him up late into the wet Portland night.

A Photograph of Davis Smith

Davis Smith

Cotopaxi

Davis Smith

Cotopaxi

Davis is the founder and CEO of Cotopaxi, an outdoor gear brand with a humanitarian mission. He is a member of the United Nations Foundation's "Global Leadership Council" and a Presidential Leadership Scholar. Davis was Silicon Valley Community Foundation’s “CEO of the Year” and previously started Brazil’s "Startup of the Year." Davis holds an MBA from the Wharton School, an MA from the University of Pennsylvania, and a BA from Brigham Young University. Davis is an adventurer who has floated down the Amazon on a self-made raft, kayaked from Cuba to Florida, and explored North Korea.

A Photograph of Brittny Roller

Brittny Roller

Brandmerch

Brittny Roller

Brandmerch

Brittny Roller is the founder and creative director at Brandmerch, an LA-based, full-service custom merchandise agency with a mission to bridge the gap between meticulously handcrafted products and the brands that recognize the value of exceptional merch. Brittny built a unique platform, The Creative Collective, a network that attracts freelance creatives to connect with brands that value craftsmanship and expertise. Through her unique sourcing initiative and her design-forward passion, Brittny and her team have produced work for Michelob Ultra, Rakuten, Oracle, and Wish.com.

A Photograph of Stephanie Leader

Stephanie Leader

Leader Promos

Stephanie Leader

Leader Promos

Over 25 years ago, CEO Stephanie Leader founded Leaderpromos with a vision of helping brands define themselves and communicate their message in an impactful way. With thoughtful leadership, strategy and an emphasis on innovation, Stephanie has led the company to the top of the promotional product industry.

Stephanie’s foray into the branded merchandise business began when she was a student at The Ohio State University. An incoming freshman who needed to find a way to pay for her education, Stephanie quickly saw an opportunity to sell branded apparel and promotional merchandise to the largest Greek Community in the United States.

Stephanie’s business bloomed overnight, and she quickly discovered the power of branded merchandise. She thrived by helping companies and organizations find just the right branded products to best represent their initiatives and their causes. There was no stopping her now!

Stephanie’s passion for marketing became so strong that she completely changed her career course. Initially planning to attend law school after graduation, Stephanie decided instead to follow that passion and immersed herself in the merchandise-based branding industry. In 1995, she began focusing and selling to other corporations, building her client list with phone calls, referrals, and drop-ins.

In early 1998, Stephanie recognized that she was in a unique position to disrupt the traditional promotional products industry by capitalizing on the growing .com craze. And so, in 2000 Leaderpromos.com was born as one of the very first e-commerce based promotional branding companies.

In two and a half decades, Stephanie’s passion and vision for bringing clients’ branding and messaging to life has been the driving force behind the company’s success. Leaderpromos has grown into a full-service strategic branding agency that has earned a spot in the top 1% of all promotional product distributors nationwide. Leaderpromos is also the largest wholly woman owned WBENC certified company in the promotional industry.

While her business was growing and expanding, Stephanie raised two children with her husband, Brian. Often on school holidays, the kids would “work” at the office, and both still stop in when they are home from college. Thankful for her healthy family and thriving business, Stephanie committed her philanthropic efforts to organizations that help women and children. Along with financial support, Stephanie, her family, and employees regularly participate in fund-raising activities such as holiday gift drives, marathons, making meals for those less fortunate, and helping at-risk children.

Stephanie is a driven leader who is committed to her team and considers them family. And while she started the company as an individual, she knows the “we” is much stronger and valuable to their clients than the “me.” After 25 years of success, this entrepreneurial spirit and team mentality lives in the heart of every Leaderpromos Associate.

From her humble beginnings in Columbus, Ohio to being the go-to branded merchandise agency for the hottest brands, Leaderpromos thrives on customer-centric values. These values are laser focused on delivering more than expected to impact key customer initiatives in meaningful ways.

A Photograph of Sandy Gonzalez

Sandy Gonzalez

MadeToOrder

Sandy Gonzalez

MadeToOrder

Sandy Gonzalez is the CEO of California-based MadeToOrder. An industry veteran with nearly 40 years of experience, Sandy is passionately dedicated to mentoring tomorrow's elite sales professionals. Words like unstoppable, confident, heart, hustle, fearless, and respect have each been applied to Sandy and her attitude toward life and work. After taking the reins as CEO at $20+ million MadeToOrder, she helped to successfully navigate her team through the Covid crisis.

A Photograph of Ben Adams

Ben Adams

Advoc8

Ben Adams

Advoc8

As Managing Director and a co-founder of Advoc8, Ben leads the vision and growth of several of our core business functions, such as brand merchandise and client services. In addition to his management responsibilities, Ben leads the strategic development of Advoc8’s work with partners such as the National Association of Manufacturers, YouTube Gaming, Events DC, Facebook and others.

As a proud resident of Washington, D.C., Ben is active in promoting the District as an engine for inclusive innovation and opportunity. He was named a 2019 WeDC Ambassador through Washington, D.C. Economic Partnership, in addition to participating in the Made in DC program through the Department of Small & Local Business Development.

Prior to Advoc8, Ben was on the founding team of Campaign Promotions (CP), Washington, D.C.-based brand merchandising firm. He supervised day-to-day operations, client management, suppliers, and finances for the company’s extensive political, issue-based, and corporate clients. In the years before Advoc8, Ben worked on the advance team for Governor Mitt Romney’s 2012 presidential campaign, worked as an interest rates trading analyst for Barclays Capital, and served as the West Virginia Advocacy Director for the National Alliance for Public Charter Schools.

A Photograph of Nesha Logan

Nesha Logan

The Village Print Studio

Nesha Logan

The Village Print Studio

Nesha is the founder of The Village Print Studio, a boutique brand merchandising and creative studio located in South Chicago helping businesses build community through beautiful, branded merchandise. As a small business owner, Nesha’s goal is to make it easy for black-owned & women-owned businesses to create, launch, and leverage new products that connect deeply with their target audience. Inspired by the saying “it takes a village to raise a child,” The Village Print Studio strives to collaborate with business owners & creatives who are working to shift the paradigm through their business endeavors.

A Photograph of Kathy DiFrancesco

Kathy DiFrancesco

SNUGZ USA

Kathy DiFrancesco

SNUGZ USA

Kathy DiFrancesco started her career in Promotional Products in 2007. Kathy built a foundation learning and developing in sales, marketing, and product development, working for manufacturers and consumer goods companies ranging from pharmaceuticals to luxury brands. Starting out as a market research assistant and sales support, Kathy took advantage of every leadership opportunity she could throughout the years and today, is the VP of Sales at SnugZ USA. As a 14-year industry veteran she has been with SnugZ USA for the last 10 years. She is responsible for sales, customer service, strategic partnerships, and business development strategies, and brings a unique perspective given her background of working with manufacturers and consumer goods. In addition, Kathy has dedicated the last 11 years volunteering with Soka Gakkai International, a not-for-profit Buddhist organization that focuses on culture, peace and education with a goal to foster capable people. This has driven her passion to foster dynamic and collaborative team environments. Above all, Kathy is a passionate advocate of people, service, personal development, overcoming obstacles, helping others, and staying positive!

A Photograph of Regina Renda

Regina Renda

Kick Ass Swag

Regina Renda

Kick Ass Swag

Regina launched Kick Ass Swag in January 2021, a customer service centric promotional products distributorship. Her focus is delivering a “Kick Ass” experience for her clients while being hyper transparent and educating her clients through the branding process. Kick Ass Swag recently became a Certified LGBT Business Enterprise® (Certified LGBTBE®) by National LGBT Chamber of Commerce leaning into the supplier diversity initiative.

Prior to launching Kick Ass Swag, Regina spent 8 years working for Zappos.com where she sourced branded merchandise for many internal and external events under the Swag Source name. While creating the brand Swag Source and delivering results for Zappos's bottom line she went on to acquire additional customers outside of the Zappos umbrella. Regina worked on many projects from recognition programs to 5K race series.

Regina currently lives in Las Vegas, NV with her Wife Dani, Son Maxwell, Daughter Daisy, and pack of house pets and exotic animals.

A Photograph of Jodie Schillinger

Jodie Schillinger

Maple Ridge Farms

Jodie Schillinger

Maple Ridge Farms

Jodie started her promo career cleaning at Maple Ridge Farms at the ripe age of 12. In between now and then, she has defined the vision and culture where she desired Maple Ridge Farms to reach. The company had the reputation of being legendary, she wanted to put it on steroids! Tasting the flavor of excellence is a thing with her…it is her essence and her grit. She emanates that with all aspects of life. What brings meaning to her is lifting others, removing lines that restrain us, connecting, reframing all opportunities to gain perspective, hustle and grind, a little hike here and there, her kiddos, family and raw photography-capturing moments and memories…that tell a story. With great hopes that it speaks to someone on a faraway planet and we can all beam up together and enjoy a delicious sip of vintage tequila.

A Photograph of Jarid Taylor

Jarid Taylor

Brandigenous

Jarid Taylor

Brandigenous

Jarid Taylor is the founder of Brandigenous with 15 years of experience in the promotional product distribution industry. Headquartered in Victoria, British Columbia, Canada, Jarid self-funded and launched Brandigenous in 2018, fueled to mix the philosophies instilled in him by his Indigenous heritage and ancestors with the promotional industry to create a distributorship based on quality and authenticity.

The nucleus of Brandigenous’ foundation is to transform the buying process by emphasizing mindful purchasing, sustainability, and product lifecycle while curating purposeful customized products for customers. Jarid is actively expanding Brandigenous’ presence across Canada servicing the Indigenous customer base as well as any business or organization looking to add an Indigneous business in their supply chain.

Recently a finalist for Victoria’s local Chamber of Commerce Business Awards for Emerging Business Person of the Year along and featured in Douglas Magazine, Jarid is also currently on the committee working to re-brand Victoria for the future, rather than its past.

Jarid is an active member of his culture, integrating the oral teachings of his ancestors to his personal and professional realms. While Vancouver Island is home, Jarid has travelled extensively throughout the world with family demonstrating their culture to show their traditions are alive and well.

In his Skucon Story, Jarid will discuss where he is from and his experiences as an Indigenous entrepreneur and how ancient oral traditions merge with modern business.

A Photograph of Jeremy Picker

Jeremy Picker

AMB3R Creative

Jeremy Picker

AMB3R Creative

Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. His passion for color, trend forecasting, and apparel decoration has made Jeremy one of the foremost thinkers and respected trend-leaders in the apparel and promo industry. Jeremy has helped launch, create, and grow merchandise sales for major label bands, top-rated podcasts, and big-box retail brands. His heart and strategic mindset also drives him to create retail quality merchandise for the non-profit sector to fuel their fundraising efforts and expand awareness. Jeremy is a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education.

Mark Graham

commonsku

Mark Graham

commonsku

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Catherine Graham

commonsku

Catherine Graham

commonsku

Catherine Graham is the Co-Founder and CEO of commonsku, a cloud-based CRM, order management and social collaboration platform that empowers entrepreneurial excellence. Designed for the promotional products industry by promotional products experts, commonsku makes it fun and easy to collaborate and connect with promotional products professionals. Distributors and suppliers use commonsku to share best practices, find great products, build closer relationships, and learn from industry experts and peers.

Catherine has over 15 years of experience in banking, management consulting, and growing businesses through her time at TD Bank, eBay, and A.T. Kearney. Catherine was also an owner and Managing Director at RIGHTSLEEVE, a leader in the online category of the promotional products industry, who sold to Genumark in 2019.

In her work with RIGHTSLEEVE, Catherine has been recognized as a PPB’s Best Boss and as an ASI Power 50 list honoree and she led RIGHTSLEEVE to multiple awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. Under her leadership, commonsku has received two PPAI pyramid awards and twice been recognized as a PPB Best Places to Work.

Bobby Lehew

commonsku

Bobby Lehew

commonsku

Bobby Lehew is the Chief Content Officer at commonsku. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded product fulfillment company that specialized in private-label, e-commerce company stores. Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storytelling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.

Schedule

7:45 AM - 10:30 PM PT (In Person event)
10:00 AM- 5:00 PM PT (Virtual Event)

Sunday, January 9, 2022

skucon features main stage presentations, tactical discussion groups, skucon stories and networking. Our in person event is followed by our famous post event party and dinner in Las Vegas.

7:45 - 9:00am

7:45 - 9:00am

Registration and Breakfast

Join us early for registration (and be the first to scoop that awesome swag) and a quick bite to fortify your mind for a day of fun and learning!

9:00 - 9:15am

9:00 - 9:15am

Welcome to skucon 2022

Don’t miss Mark and Catherine’s welcome to kick-start our day!

9:15 - 10:00am

9:15 - 10:00am

An Update from The Draplin Design Co.: And other fibs, lies, and perjuries.

Get the inside scoop with Aaron Draplin and learn what goes on behind the scenes at the Draplin Design Co.! He’ll give an in-depth walk through recent projects big, small, and downright ugly. Sometimes, bigger isn't better, and he'll provide bonafide proof of a ferociously independent existence in the cutthroat world of contemporary graphic design. From sketch to screen to SKU! His methods, momentum, and mania in a fun, loose setting. Questions answered. Riddles solved. Enigmas discussed.

10:00 - 10:10am

10:00 - 10:10am

skucon Stories

Big order fails. Brillant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

10:10 - 10:15am

10:10 - 10:15am

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 3000 forward-thinking distributors and suppliers who are invested in a better way to work together and the skummunity awards are voted on by you. Join us as we celebrate the game-changers who are shaking up the industry!

10:15 - 10:40am

10:15 - 10:40am

Brandmerch: Discovering the Creative Collective

About a year ago, Brittny Roller launched something unprecedented in our industry: a way to onboard craftsmen, makers, and design partners to create bespoke merchandise for her brand customers. In doing so, she bridged the gap between meticulously handcrafted products and the brands that recognize the value of exceptional merch. In this talk, Brittny will share how Brandmerch prioritized working with small businesses and local artisans to create bespoke merchandise and how brands responded to her concept by investing in this connection between art + merch. Join us as Brittny shares how to invest and inspire local makers while creating exceptional experiences for the brands you serve!

10:40 - 11:10am

10:40 - 11:10am

Networking Break

11:10 - 11:40am

11:10 - 11:40am

Table Talk: Roundtable Discussion

The power of commonsku has always been the community and the heart of the community has been collaboration, the sharing of ideas. In this rapid-fire session, you’ll be able to trade tactics that have fueled your success and ideas that will help shape your future. We’ll jump-start the conversation by providing key questions and it’s a great time to take advantage of the experts sitting all around you. Join us as we connect, contribute, and inspire!

11:40 - 11:50am

11:40 - 11:50am

skucon Stories

Big order fails. Brillant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

11:50 - 11:55am

11:50 - 11:55am

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 3000 forward-thinking distributors and suppliers who are invested in a better way to work together and the skummunity awards are voted on by you. Join us as we celebrate the game-changers who are shaking up the industry!

11:50 - 12:20pm

11:50 - 12:20pm

How Experiential Marketing Unlocks Secrets to Growth

Prior to the pandemic, Experiential Marketing was synonymous with live events and street activations. But in a post-pandemic world, experiential marketing is about creating unexpected moments through unconventional approaches. The next renaissance for the brand merchandise industry is to play a powerful role in this new world order by taking an unconventional approach that meets people where they are at, with an experience that evokes emotion and lasting memories. Today’s consumers don’t respond to sales tactics and they are naturally skeptical of being sold to, but they are willing and ready to become advocates and evangelists on behalf of the brands who earn their loyalty and trust. Join Ben Adams as he shares how to create experiential moments to earn what matters most.

12:20 - 1:15pm

12:20 - 1:15pm

Lunch

1:15 - 1:40pm

1:15 - 1:40pm

Gen Session (TBD)

1:40 - 1:50pm

1:40 - 1:50pm

skucon Stories

Big order fails. Brillant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

1:50 - 1:55pm

1:50 - 1:55pm

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 3000 forward-thinking distributors and suppliers who are invested in a better way to work together and the skummunity awards are voted on by you. Join us as we celebrate the game-changers who are shaking up the industry!

1:55 - 2:20pm

1:55 - 2:20pm

5 Ways to Capture Cultural Moments & Build Inspirational Merch

Bridging modern design and cultural trends to high-impact merch requires a discerning eye that can make decisions quickly based on the moment. Jeremy Picker, the industry’s tastemaker whose passion for color, trend forecasting, and style has made him a sought-after advisor, will share the five key principles he uses to curate ideas and build inspirational merch. From mapping the hottest trends to thoughtful design, Jeremy will share how you can delight and impress your clients with just a few tweaks to how you think about merchandise. Join us for a fast and informative talk with one of the industries most admired merch makers!

2:20 - 2:30pm

2:20 - 2:30pm

skucon Stories

Big order fails. Brillant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

2:30 - 2:35pm

2:30 - 2:35pm

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 3000 forward-thinking distributors and suppliers who are invested in a better way to work together and the skummunity awards are voted on by you. Join us as we celebrate the game-changers who are shaking up the industry!

2:35 - 3:05pm

2:35 - 3:05pm

How to Create a Strategy for Epic Growth

There is no perfect path to growth but within each success story, there are vital principals that have transformed organizations that we can learn from and apply to our own growth strategy. In this interview with Stephanie Leader, CEO at Leaderpromos, and Sandy Gonzales, CEO at MadeToOrder, we’ll explore the pivotal moments that have shaped the success of each organization, from their sales focus to their leadership styles and more. Plus, we’ll look at how they have each recently adapted and positioned their organizations for success in the future. Join us for a rich chat with two of the industry’s most respected leaders and leading brands!

3:05 - 3:25pm

3:05 - 3:25pm

Networking Break

3:25 - 3:35pm

3:25 - 3:35pm

skucon Stories

Big order fails. Brillant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

3:35 - 4:05pm

3:35 - 4:05pm

Table Talk: Roundtable Discussion

The power of commonsku has always been the community and the heart of the community has been collaboration, the sharing of ideas. In this rapid-fire session, you’ll be able to trade tactics that have fueled your success and ideas that will help shape your future. We’ll jump-start the conversation by providing key questions and it’s a great time to take advantage of the experts sitting all around you. Join us as we connect, contribute, and inspire!

4:05 - 4:45pm

4:05 - 4:45pm

Cotopaxi: Leading With Mission and Purpose

Cotapaxi is an outdoor gear brand with a humanitarian mission and their creed, “Do Good,” touches every aspect of our company. From their giving model to their company culture and sustainable product design, they see business as a vehicle to make an impact. As a certified B Corporation, Cotapaxi puts 1% of their revenue toward addressing poverty and supporting community development, and through their grant program, they promote organizations who successfully improve the human condition, awarding 42 grants in six focus countries. Davis Smith is the founder and CEO of Cotopaxi and in his talk, he will share insights that he has learned on how to lead your organization with mission and purpose. Join us for a warm and exciting leadership journey through one of the most vibrant, mission-minded companies today!

4:45 - 4:55pm

4:45 - 4:55pm

Closing remarks

Join Mark and Catherine for a review of the day, some exciting event announcements for 2022 as well as what to expect for our famous closing party at Brooklyn Bowl.

7:30 - 10:00pm

7:30 - 10:00pm

skucon Closing Party

Join us at Brooklyn Bowl for the official skucon closing party.

Venues

Keep Memory Alive Event Center

888 W Bonneville Ave,
Las Vegas, NV

What else do I need to know?

  • Sunday January 9, 2022
  • Conference: In-person 7:45am - 10:30pm PT; Virtual 10:00am- 5:00pm PT
  • Breakfast, lunch and snacks are included in your registration fee (in person event).
  • Questions? Drop us a line at skucon@commonsku.com

Official skucon after party @ Brooklyn Bowl

7:30PM - 10:30PM

3545 S Las Vegas Blvd, Las Vegas, NV 89109, USA (Located in The Linq Promenade)

Each year our in person skucon attendees receive a collection of curated products that we select and design with our supplier partners. We've partnered with our fantastic sponsors to create a limited edition gift pack for skucon 2022 which in-person attendees will receive at the event.

If you registered for skucon 2022 virtual by December 1, 2021, you will receive your limited edition Aaron Draplin x SanMar T-shirt post event (shipped to your address tied to your registration).

While the details of our skucon 2022 gift collection are a closely guarded secret, take a look at some past merchandise to give you a sense of what you can expect.

Frequently Asked Questions

Is full vaccination required to attend the in person portion of skucon?
Yes.

For the safety of all guests, we are requiring every attendee to be fully vaccinated before the event.
Is The PPAI Expo taking place in Las Vegas in 2022?
Yes, The PPAI Expo is taking place live and in person at the Mandalay Bay Convention Centre, January 10-13, 2022. You can register online for Expo here.

We strongly encourage all of our guests to attend Expo following skucon to complete the experience.
Tell me how skucon Virtual works
We will be livestreaming the event from the Keep Memory Alive Center and making the skucon experience available via the Hopin virtual conference platform (just as we did for skucon 2021 when we broadcasted the event virtually).

We designed the livestream experience for guests who are unable to travel to Las Vegas and for larger teams where only a portion can attend the Las Vegas event.

You will get access to all content (live), the ability to network and learn from other attendees, and to experience the event right as it happens.
Who should attend skucon?
Everyone! Distributors and suppliers (in any role) and skucon is the perfect event for teams! Scheduled for the first full week in January, it’s an ideal time to amp your year with high inspiration and actionable ideas.
I’m not a customer of commonsku. Can I come to skucon?
Yes! We have a limited number of distributor general admission tickets available for purchase for our in person event. Any distributor and supplier can attend our virtual event.
Will I get a skucon gift bag if I register?
We've partnered with our fantastic sponsors to create a limited edition gift pack for skucon 2022. All in-person attendees will receive the full collection. If you registered for skucon Virtual on or before Dec 1, 2021, you will receive a limited edition skucon 2022 x Aaron Draplin T-Shirt post event.
I can no longer attend, can I get a refund?
If you purchased an in-person ticket and are no longer coming to Vegas, we will switch your ticket to skucon Virtual and refund you the difference so you don’t miss any of the amazing content.

We will not be offering refunds for skucon Virtual. We will be recording the sessions and sharing with all registrants post-event.

Presenting Sponsors

Power Sponsors

Supporting Sponsors