skucon 2020, Las Vegas

Keep Memory Alive Center|Las Vegas|January 12, 2020

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What is skucon?

skucon is a day of high-impact inspiration for innovators, explorers, and dreamers in the promotional products industry. Now in its sixth year, it has become the gathering place to connect, learn, reinvent, and re-energize alongside other progressive, like-minded pros. skucon is hosted by commonsku, makers of game-changing industry software.

Who should come?

Distributors and suppliers (in any role!) who want to share and connect with those who thrive at the edge of inspirational change!

Connect

skucon hosts over 300 forward-thinking distributor and supplier professionals from all around the world.

Learn

Through inspiring keynotes, innovative talks, and energetic round tables, you’ll discover why skucon is a remarkable experience.

Grow

skucon will provide you with the insight and inspiration you need to radically transform your business.

Loved the energy and passion of skucon. Learning from like minded industry people is incredibly inspiring.

Lee Fine

Juice Marketing

I love the energy and motivation that skucon gives me! It truly is inspiring to see so many smart and creative minds in one place!

Stephanie Leader

Leaderpromos

I love the balance between practical and inspirational that sku events always manage to strike. These events push our leadership team to take risks and work harder on building a business we LOVE.

Carson Roncketto

Creative

Great to be entrenched in the skummunity you've built! That's by far the best part. Catching up and meeting the great people that have bought in to your community.

Mitch Freed

Genumark

Schedule

6 CAS credits will be granted to each skucon attendee

7:45 - 9:00am

7:45 - 9:00am

Registration + Breakfast

9:00 - 9:20am

9:00 - 9:20am

Welcome to skucon/opening remarks

9:20 - 10:00am

9:20 - 10:00am

Your World: Crossroads and Opportunities

Business is an adventure, and just like every journey we take, it's full of obstacles and opportunities. Though we all have a destination in mind, it's who you travel with, which road you take, what do to at difficult crossroads, and how to have the right frame of mind, that end up determining the joy in your journey. In this special skucon experience, Memo will lead a discussing, sharing from his own journey, how he grew from start-up to $50 million in revenue, and the key lessons learned along the way. From recruiting the right partners to cultivating a unique culture, join us for a wide-ranging discussion and a focus on the most essential gear needed for today's modern entrepreneur.

10:00 - 10:10am

10:00 - 10:10am

skucon Stories

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Brandon Pecharich, Daryll Griffin, Karie Cowden, Stacy Anderson Carter and Justin Carter, and Jenna Quaranta, as they share the harrowing and hilarious tales only they can tell.

10:10 - 10:35am

10:10 - 10:35am

Trendspotting: Four Macro Trends Driving Innovation Today

COLLECT, NOURISH, PROTECT and EXPERIENCE are four key macro trends born of the need to innovate our way out of the anxiety and stress associated with living in these current times. Anxiety is changing the way we live our lives, from the places we go, to the homes we inhabit, to the products we buy. Even though we’ve got a lot to cope with, we’re finding a way not just to survive, but thrive! In this solutions-oriented trend presentation, Vicki Ostrom will build a trend framework that can help you bridge the divide between information and action; between trend concept and merchandising magic.

In this session, you'll learn:

  • How the four key macro trends translate into product
  • How to build a bridge between macro trends and merchandise selection
  • Why trends in adjacent industries matter to your industry
  • How to build your trendspotting muscle!

10:35 - 10:45am

10:35 - 10:45am

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 4500 forward-thinking distributors and suppliers who are invested in a better way to work together. In our skummunity awards, we will celebrate the game changers on commonsku who are shaking up the industry.

10:45 - 11:15am

10:45 - 11:15am

Networking Break

11:15 - 11:25am

11:15 - 11:25am

skucon Stories

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Brandon Pecharich, Daryll Griffin, Karie Cowden, Stacy Anderson Carter and Justin Carter, and Jenna Quaranta, as they share the harrowing and hilarious tales only they can tell.

11:25 - 11:50am

11:25 - 11:50am

The Real Tech Talk: How Traditional Companies Revolutionize

The market’s velocity is extreme and there is a constant demand from clients for product innovation plus tech solutions that dare to dream big and make a huge impact on the bottom line. Brian Gill’s company is a decades old business that has constantly risen to the challenge of evolving their brand and their products and services and to lead their clients to global solutions. From actual augmented reality campaigns to wayfinding apps and more, they’re not just providing innovative tech for tech’s sake: they’re developing solutions for clients that are meaningful and impactful. In Brian’s session, you’ll learn about the primacy technology has had on their evolution as a brand plus:

  • A walk through client-developed tech campaigns that work
  • Reimaging your brand through the lens of innovative merch + technology
  • Developing the right partnerships to build a robust agency solution
  • Reinvesting in people, power, and processes to sell forward

11:50 - 12:15pm

11:50 - 12:15pm

Building Brand Buy-in, Ethos, and Experience

Is your brand an experience? Does your brand posture and vibe attract world-class clients, creators, and dreamers to your organization? Do all of your touchpoints amplify your unique vibe? Musicians and artists, Lucas and his business partner Joe, have built their brand, Rowboat Creative, through the lens of an experience, capitalizing on their performance background as touring musicians which attracts committed supporters rather than pass-through customers. Lucas will discuss the importance of crafting a unique brand along with strategies and tactics they’ve proven that get a strong signal in a world full of noise, including:

  • Building a brand ethos that is true to your passion
  • Investing intelligently in your brand via non-traditional avenues
  • Developing the right partnerships to build a robust agency solution
  • Amplifying and unifying the brand through all stakeholders (employees, clients, community, supplier partners)

12:15 - 1:15pm

12:15 - 1:15pm

Lunch/ Networking

1:15 - 1:25pm

1:15 - 1:25pm

skucon Stories

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Brandon Pecharich, Daryll Griffin, Karie Cowden, Stacy Anderson Carter and Justin Carter, and Jenna Quaranta, as they share the harrowing and hilarious tales only they can tell.

1:25 - 2:15pm

1:25 - 2:15pm

skucon Table Talk

The power of commonsku has always been the community and the heart of the community has been collaboration, the sharing of ideas. In this rapid-fire session, you’ll be able to trade tactics that have fueled your success and ideas that will help shape your future. We’ll jump start the conversation by providing key questions and it’s a great time to take advantage of the experts sitting all around you. Join us as we connect, contribute, and inspire!

2:15 - 2:25pm

2:15 - 2:25pm

skucon Stories

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Brandon Pecharich, Daryll Griffin, Karie Cowden, Stacy Anderson Carter and Justin Carter, and Jenna Quaranta, as they share the harrowing and hilarious tales only they can tell.

2:25 - 3:05pm

2:25 - 3:05pm

Working Better Together: Reimagining Supplier-Distributor Collaboration

The supplier/distributor relationship has always been an interdependent model, but never before have suppliers and distributors faced challenges like today. With more custom demands from end clients, a white-hot economy that keeps distributors and suppliers at max capacity, misinformation and miscommunication, and unprecedented challenges with accuracy and on-time delivery: now is the time to reimagine how we can work better together. In this session, we’re gathering some of the most passionate thinkers who believe in the power of our supply chain and who each have worked tirelessly and conscientiously to build strong relationships with their supplier/distributor partners. In this panel, we’ll have a very direct and open discussion about the problems, the hidden solutions, and we’ll work toward a blueprint for today’s collaboration. Key insights will include:

  • Those dropped orders and missed shipments: How can we resolve these?
  • The demands made on suppliers today and their response to market forces
  • How distributors can work clearer with suppliers in a collaborative environment
  • Keys to the most effective communication between suppliers and distributors
  • What works in the most profitable relationships
  • What’s broken in the average transaction (and steps to fix it)
  • Dealing with project crisis: A discussion toward a better crisis management plan

3:05 - 3:35pm

3:05 - 3:35pm

Networking Break

3:35 - 3:45pm

3:35 - 3:45pm

skucon Stories

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Brandon Pecharich, Daryll Griffin, Karie Cowden, Stacy Anderson Carter and Justin Carter, and Jenna Quaranta, as they share the harrowing and hilarious tales only they can tell.

3:45 - 3:55pm

3:45 - 3:55pm

skummunity Awards

The commonsku community, aka the skummunity, is comprised of over 4500 forward-thinking distributors and suppliers who are invested in a better way to work together. In our skummunity awards, we will celebrate the game changers on commonsku who are shaking up the industry.

3:55 - 4:35pm

3:55 - 4:35pm

Building a Brand That Matters: The MiiR Story

Respected for their innovation, timelessness, simplicity, and sustainability, MiiR has transcended the commoditized drinkware category to create a unique experience through premium products that have led to dramatic growth. In this session, Bryan Papé will share his insights from how a life-or-death ski accident at age 20 put him on an entrepreneurial journey to begin a lifestyle products company with a passion for creating sustainable giving projects in the clean water, health and food sectors (MiiR has donated over $1 million dollars to empower the lives of over 115,000 people worldwide). Bryan will not only talk about his experience from start-up to success, and his passion for social responsibility, but he will also share:

  • Insights into how he positioned MiiR in a commoditized category that led to breakthrough growth
  • Why MiiR is passionate about social responsibility and its impact on their business through retail and corporate partnerships
  • Tips on well-designed merchandise and why attention to design details have never been more important

4:35 - 4:45pm

4:35 - 4:45pm

Closing remarks

Keep Memory Alive Event Center,

888 W Bonneville Ave,
Las Vegas, NV

Brooklyn Bowl logo

Official skucon after party @ Brooklyn Bowl

7:30PM - 10:30PM

Address: 3545 S Las Vegas Blvd, Las Vegas, NV 89109, USA (Located in The Linq Promenade)

Join us for snacks & drinks as we close down skucon in style!

Frequently Asked Questions

What is included in my ticket?
Your skucon ticket includes access to the entire conference. It also includes breakfast, lunch and snacks. Your ticket also gives you access to our after party at Brooklyn Bowl.
Where is skucon?
skucon takes place at the Keep Memory Alive Event Center in located in downtown Las Vegas (888 W Bonneville Ave. Las Vegas, NV 89106). It’s about a 20 minute drive from the Strip.
When does skucon start and finish?
Registration and breakfast opens at 7:45am. The conference ends at 5:15pm. We then break for 2-¼ hours so people can freshen up before our after party starts at Brooklyn Bowl at 7:30pm (ends at 10:30pm).
Where is the after party?
The skucon after party is held at Brooklyn Bowl, located in the Linq Hotel on the Las Vegas Strip. The party is from 7:30-10:30pm. The after party is only open to skucon attendees.

There will be an open bar and lots of delicious food to chow down on.
Are there shuttles from Mandalay Bay?
There are no shuttles to/from skucon. The Keep Memory Alive Event Center in located in downtown Las Vegas (888 W Bonneville Ave. Las Vegas, NV 89106). It’s about a 20 min drive from the Strip. We recommend taking an Uber/Lyft.
Do I need to print a ticket?
There is no need to print out any confirmation. We will have their names on our registration list and we'll check them in when you arrive.
Is there a coat check?
We will have a coat check available for coats/luggage (for those arriving from the airport). If you are already in Las Vegas, we recommend packing light for your day at skucon.
Do I need to bring a laptop?
Leave it at home! We will provide you with a pen/workbook, plus we will send you the slide decks and recorded content after the event.
Will there be WiFi?
Yes, there will be WiFi available at the venue.
If I can no longer attend skucon, can I get a refund?
If you purchase a ticket but can no longer make it, please let us know before December 1, 2019. There will be no refunds issued after December 1, 2019.

Have more questions? Drop us a line at skucon@commonsku.com

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