skucon 2019, Las Vegas skucon 2019, Las Vegas

skucon 2019, Las Vegas

The Conference for

Innovators,
Explorers and
Dreamers

In the promotional products industry

Watch Video Join Waitlist

KEEP MEMORY ALIVE CENTER/LAS VEGAS/January 13, 2019

About Skucon

Now in its sixth year, skucon is the industry’s inspirational kick-off event for entrepreneurs and mavericks and has sold out venue after venue due to high demand. It has become the gathering place to connect, learn, reinvent, and energize alongside other progressive, like-minded entrepreneurs.

But skucon has become much more than an event. It’s a basecamp that fosters independent-minded, but community conscious professionals, who are serious about doing work that matters, professionals with a shared sense of purpose who inspire each other to unheard of heights while having a damn good time while learning.

Who should come?

Wizards of product. Fashion-forward thinkers. Outliers. Ingenious risk takers. Strategists, who are a bit bohemian in their thinking, but those that possess an entrepreneurial thirst, the creative fringe element in the industry, pros who respect individuality and seek to build something that carves away from the herd to forge new paths.

You a principal bad-ass who needs to rub shoulders with other forward-thinking leaders? Or a young (or young-at-heart!) hopeful who wants to be inspired to make 2019 your best year ever? Join us as we celebrate and inspire the peculiar power of the passionate entrepreneur.

Come connect with brilliant thrill-seekers who drive real innovation, learn with those who thrive at the edge of inspirational change, and ignite your creative fire for 2019.

Ready to kick-start a new year and a new you -

Mark and Catherine Graham (and the whole damn creative lot at commonsku)

There is nothing like skucon in the industry.

Robert Fiveash

Brand Fuel

My brain was bursting with new ideas!

Britney Godsey

Gold Bond, Inc.

I love skucon. This is my favorite event.

Adam Walterscheid

T-Shirt Tycoon Solutions, Inc.

It’s about meeting and connecting with like-minded people.

Winston Lo

Boulevard Advertising Inc.

Schedule

7:45 - 9:00 am

7:45 - 9:00 am

Registration + Breakfast

9:00 - 9:25 am

9:00 - 9:25 am

Welcome and Opening RemarksGrand Ballroom

9:25 - 10:20 am

9:25 - 10:20 am

180° From Ordinary: A Journey from $1 to $50 Million

Larry Cohen and his business partner Joan Bluestone Landorf lead a team of over 56 sales reps and have been through a host of dramatic changes, from Larry’s first sale and dollar one (literally from his kitchen table) to now over $50 million in annual sales. Frequently listed as one one of the best places to work by both ASI’s Counselor Magazine and Promotional Products Business Magazine, Axis has defined what a progressive and healthy work culture looks like while working with some of the most respected brands in media and building one of the most successful companies in the industry. Larry will take us through their business journey, the highs, the lows, and the passion and principles that it takes to build a multi-million dollar brand.

After his talk, commonsku’s CEO, Catherine Graham, will join Larry onstage for questions from the audience and a brief fireside chat.

10:20 - 10:50 am

10:20 - 10:50 am

Break

10:50 - 11:00 am

10:50 - 11:00 am

skucon Stories Grand Ballroom

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

11:00 - 11:30 am

11:00 - 11:30 am

Sci-Fi Promo: How Emerging Tech Can Be Used Today Grand Ballroom

Internet of things. Virtual reality. 3D Printing. AI. Why worry about all this when selling stuff is just easier? Because, what you might not know is that the impact of new technologies grows through phases: the trough of disillusionment, the slope of enlightenment, and the plateau of productivity. Join the industry’s smartest technologist (not self-described, that would be mania really, he’s just kinda obsessed about this) Eric Granata, as he views emerging technology through a new lens: What the industry isn’t using (but should!), what the industry should watch for as groundbreaking for our business, and how the sci-fi of yesterday affects our adoption of everything today. Old technologies made new, playing in the tech sandbox, and much more .... bring your teleporters promo kiddies, you’re in for a wild ride.

11:30 - 11:40 am

11:30 - 11:40 am

skucon Stories Grand Ballroom

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

11:40 am - 12:25 pm

11:40 am - 12:25 pm

Inside the Mind of the Creative Agency Entrepreneur Grand Ballroom

What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients, employees, suppliers, and community? And what does it really mean to be a creative consultant in a product-driven business? Hosted by Pierre Martichoux of Chameleon Like, join us as we journey inside the mind of some of the most creative agency-entrepreneurs in the business. This conversation, featuring Lauren Borelli Fitzgerald from Canary, Yvonne Lyngaas Zeman from Monarch and Company, and Lee Fine from Juice Marketing, leaders from Canary, Juice Marketing, will explore what it means to build a promotional agency. These are distributors whose go-to-market strategy reflects an agency focus and their clients value their ingenuity, their imaginative campaigns, and their sophisticated and respectful approach to the promotional products medium as something more than just an advertising vehicle but also as a form of identity. From developing a unique value prop that is distinguishable from even other agencies to carving complimentary services into your service offerings, to seeking and finding the right clients who value creativity+product, we’ll explore the ins and outs of an agency distributorship that thrives on the edge of the imagination.

12:25 - 1:25 pm

12:25 - 1:25 pm

Lunch

1:25 - 2:10 pm

1:25 - 2:10 pm

Promochat, skucon Edition Grand Ballroom

#promochat is the industry’s digital water cooler, the weekly chat on Twitter where the industry’s thinkers gather together to shape trends, explore new ideas, and discuss progressive issues that grow and challenge the modern distributor and, for the first time, we’re bringing #promochat, live and to the stage! It’s a fun, community-driven experience that everyone can participate in. Join our eclectic and energetic hosts, Jay Busselle and Charity Gibson as they lead our discussion (via Twitter) on the big screen as we explore the most challenging and creative issues facing the industry today. Joining Charity and Jay onstage to help MC the chat will be commonsku’s Chief Content Officer, Bobby Lehew.

2:10 - 2:20 pm

2:10 - 2:20 pm

skucon Stories Grand Ballroom

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

2:20 - 2:50 pm

2:20 - 2:50 pm

Dream Beyond Borders and Build a Global Brand

With offices in Amsterdam, London, and New York, “Team OB” has a global dream and they have been slowly taking over the world with their creative energy, and unique perspective on what it means to be a promotional agency. In this talk, Andy Thorne and Sarah Penn will share their journey as they grow from a UK-based powerhouse to a global sensation, exploring why it’s important to think beyond local. Sharing the ups and downs of creating a global enterprise, Team OB will inspire and challenge you to dream beyond borders.

2:50 - 3:00 pm

2:50 - 3:00 pm

skucon Stories Grand Ballroom

Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone.

3:00 - 3:30 pm

3:00 - 3:30 pm

You'll Shoot Your Eye Out Kid! Grand Ballroom

Time and time again, Luke Freeman pushed boundaries beyond the ordinary, thwarting the advice of his inner circle, taking risks that backfired, failing, falling, and rising again to relentlessly pursue his entrepreneurial dreams. In this talk, Luke will share how he learned to effectively weigh the pros and cons through a series of risk-taking adventures that shaped the successful entrepreneur he has become today. From his final round on The Apprentice to his experiences with Shark Tank, CNBC’s The Profit, losing 30% of his promo business (and climbing back!), and succeeding through product development and patent work, Luke will take you on a roller coaster journey filled with entrepreneurial lessons of woes and wins.

3:30 -4:00 pm

3:30 -4:00 pm

Break

4:00 - 5:00 pm

4:00 - 5:00 pm

Don’t Stop! How to Catalyze and Carve a New Niche Grand Ballroom

Every day we have a choice, a choice to stay, or to go, to remain content, or to maintain the status quo. The best leaders and the best companies do the latter, challenge the industry and continue to change world as we know it. What choices can we make every day to be a catalyst in our business, in our area of influence? What mechanisms can we use to continue to bring ourselves and those around us up? Based on what he has learned, growing a company from a bedroom to over $50 million in revenue a year while catalyzing the change of an industry, Ryan lays out some things you can do in order to catalyze your space.

After Ryan’s talk, he will be joined by commonsku’s co-founder and Chief Platform Officer, Mark Graham for a brief interview. So Don’t Stop and lets #makeitbetter together!

5:00 - 5:15 pm

5:00 - 5:15 pm

Closing RemarksGrand Ballroom

5:15 -7:00 pm

5:15 -7:00 pm

Reception

The Venue

Keep Memory Alive Event Center, 888 W Bonneville Ave, Las Vegas, NV

What else do I need to know?

  • Sunday January 13, 2019
  • Conference: 7:45am to 5:15pm; Reception 5:15pm to 7:00pm
  • Breakfast, lunch and snacks are included in your registration fee.
  • No refunds issued after Dec 1, 2018
  • Questions? Drop us a line at skucon@commonsku.com

Presenting Sponsors

Power Sponsors

Content Sponsor

Association Sponsor

Supporting Sponsors