1:00 - 1:05 PM |
1:00 - 1:05 PM
Welcome to skucon 2023 Virtual!
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1:05 - 1:55 PM |
1:05 - 1:55 PM
The 5 Question Leader
Michael Bungay Stanier | Box of Crayons
Coaching is a powerful leadership behavior. But coaching comes with baggage: it’s difficult, it’s “HR”, it’s a black box. Join celebrated speaker and author Michael Bungay Stanier as he helps us “unweird” coaching, and provides five questions that can make coaching an everyday leadership act. Based on Michael’s best-selling book, The Coaching Habit, join us to:
- Learn about the three vicious circles of leadership … and which one you’re stuck in
- Measure how you split your time between Bad, Good and Great Work
- Confess to at least one of the five reasons you’re skeptical about coaching right now
- Work through the Five Key Questions to help you become a great coach, including the Best Coaching Question in the World
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2:00 - 2:20 PM |
2:00 - 2:20 PM
How Swagcycle is Radically Transforming Merch
Ben Grossman | Grossman Marketing Group
When your client rebrands … or a project has a significant amount of unused items, do you have a discard program that helps them find a way to sustainably discard, recycle, or reuse that merchandise? SwagCycle is a start-up focused on responsibly managing the lifecycle of branded merch by leveraging a proprietary network of partners to help companies repurpose, recycle or reuse items in a responsible, ethical, and affordable way. They have deep relationships with a nationwide network of charitable partners and when a company needs to completely discard old merch, they work with best-in-class recycling partners to leave the smallest footprint possible. To date, Swagcycle has kept over 1.2 million items out of landfills and facilitated over 2.4 million dollars worth in charitable donations. In this fireside chat with Ben, we’ll talk about how this new service represents a significant opportunity for the industry to help guide our clients to smarter purchasing decision and how we avoid sending obsolete or discarded merchandise to landfills by consulting with our clients from concept through to completion on any merch project.
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2:25 - 2:35 PM |
2:25 - 2:35 PM
skucon Story: Quinn Bui
Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Quinn Bui, Tiana Gamble, Regina Renda, and Jarid Taylor as they share the harrowing and hilarious tales only they can tell.
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2:40 - 3:10 PM |
2:40 - 3:10 PM
Exploring the Future World of Web3, NFTs, and Blockchain
NFTs and Web3 have captured mainstream attention (and mockery) from media, celebrities, influencers and fortune 500 brands. But are these buzzwords here to stay, and are we on the cusp of an internet revolution? During this session, Nick Casares, Head of Product at PolyientX, will share insights about how Web3 works, dispel common myths about the industry and show attendees how NFTs can provide a dynamic new channel for customer engagement. Nick is an early adopter in the blockchain space and has watched it blossom from a niche interest to a burgeoning industry worth trillions of dollars. He co-founded a podcast focused on Web3, served as program director for a blockchain startup incubator, and helped his team build technology to power over 6M in NFT sales. Join us as we look at how Web3 and NFTs will impact your world!
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3:15 - 3:25 PM |
3:15 - 3:25 PM
skucon Story: Tiana Gamble
Tiana Gamble | Creative Design Hawaii
Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Quinn Bui, Tiana Gamble, Regina Renda, and Jarid Taylor as they share the harrowing, heartwarming, and hilarious tales only they can tell.
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3:30 - 3:50 PM |
3:30 - 3:50 PM
The End-to-End Story of Fast-Growth Imprint Engine
Caleb Gilbertson | Imprint Engine
Travis Veit | Imprint Engine
Moderated by Bobby Lehew | commonsku
When Travis Veit and Caleb Gilbertson started Imprint Engine, little did they know that companies like Uber, Github, Bumble, Red Bull, and many more A-list brands would be on their client roster. Opening a new logistics center in Dublin, Ireland, to expand into Europe, the Imprint Engine team achieved 250% revenue growth in 3 years and added nearly 60 employees in the last year alone. In this fireside chat with founders and owners Travis Veit and Caleb Gilbertson, we’ll talk through their significant growing seasons, the growing pains they overcame, how their clients have helped shape their vision for the future, their infrastructure changes, and working with high-demand clients with a full-service offering. Join us for a glimpse behind the scenes at one of the fastest-growing distributors today!
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3:50 - 4:10 PM |
3:50 - 4:10 PM
CRO Secrets to Driving Sales Success
Holly Brown | Polyconcept
Samantha Kates | Spector & Co
Moderated by Catherine Graham | commonsku
The chief revenue role is fairly new for the promotional products industry, but the role has been a critical success in many other industries. The CRO focuses on how to align all the parts of your business -sales, marketing, service- toward a common goal: Growth. The CRO is also the head sales coach: providing coaching advice and even counseling advice for sales professionals to help them perform at their optimum level. In this session with three of the industry’s leading sales officers, we’ll explore how to be a better sales coach for you and your team, how to create more alignment between your sales and marketing initiatives, and how to think holistically about driving revenue across multiple client verticals, and multiple product categories. Whether you’re a supplier or a distributor, you’ll learn from these leaders how to make growth a company-wide passion.
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4:15 - 4:20 PM |
4:15 - 4:20 PM
skucon Story: Jarid Taylor
Jarid Taylor | Brandigenous
Big order fails. Brilliant client saves. Narrow margin orders that went south. Product disasters. Embarrassing client moments. We've all had them. Most of the stories in the industry are normal, the simple price we pay for being in a crazily-adventurous, anything-can-happen, deadline-driven business. But these stories? The best of the best of them. 10-minute promo tales to put a smile on your face. Make you think. And mostly, to remind you ... you are not alone. Join Quinn Bui, Tiana Gamble, Regina Renda, and Jarid Taylor as they share the harrowing and hilarious tales only they can tell.
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4:25 - 4:55 PM |
4:25 - 4:55 PM
Float Like a Butterfly, Merch Like a Bee: the Surprising Lessons the Branded Merch Industry can Learn from Honeybees
Ally Delgado | Merchology
Ally Ward Delgado is the CEO of Merchology, a branded merchandise distributor that she co-founded with her father and brother in 2014 that skyrocketed to $80 million in annual sales in only eight years. Merchology is a Disability-Owned Business Enterprise with 275 employees across three facilities in Minneapolis, Reno, and Harrisburg. Ally is also Chairperson of Zusa, a carbon-neutral lifestyle brand created to inspire Corporate America to outfit their teams sustainably. In the summer of 2022, the Merchology team was given the opportunity to harvest honey alongside Merchology’s VP of Operations, Rob Bros, a professional beekeeper. Through this experience, Ally learned about the inner-workings of beehives and how much the branded merch industry can learn from bees. From defying the laws of physics (doing things that seem impossible!), hiding the chaos (supply chain anyone?!), and making the world a more sustainable place, Ally found many corollaries between making honey and making branded merch. Join Ally as she shares the surprising connections between branded merch and the fascinating world of honeybees!
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4:55 - 5:05 PM |
4:55 - 5:05 PM
Interview with Ally Delgado
Ally Delgado | Merchology
After Ally’s presentation, she will join us on the virtual stage for a brief fireside chat about how we can apply the principles of her talk to our work today!
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5:05 - 5:10 PM |
5:05 - 5:10 PM
Thank you and get ready to network!
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5:10 - 5:30 PM |
5:10 - 5:30 PM
1-on-1 Networking
Just like at our conferences IRL, we want to provide an opportunity to connect, face-to-face, for real-time engagement and the sharing of ideas! Over the course of 20 minutes, you’ll be matched with different attendees to exchange thoughts on the event and ideas on how we can improve this industry.
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