Lauren Borelli Fitzgerald is a Partner at Canary Marketing, a firm that specializes in branded merchandise and corporate gifting. Lauren has fifteen years of industry experience in marketing, events, branding, and merchandising, and with her team at Canary, works with such notable events as Comic-Con, The Super Bowl, World Cup, Olympics, New York Fashion Week, and the Oscars, plus some of the world’s most recognized brands, including Nickelodeon, Twitter, Google, Slack, and Lexus. Lauren began her career with Canary twelve years ago, working her way to become a partner and now head's up their newest office location in San Francisco.
Inside the Mind of the Creative Agency Entrepreneur
What do you aspire to? How do you separate yourself from the competition in a way that ignites the imagination of all of your stakeholders: clients, employees, suppliers, and community? And what does it really mean to be a creative consultant in a product-driven business? Hosted by Pierre Martichoux of Chameleon Like, join us as we journey inside the mind of some of the most creative agency-entrepreneurs in the business. This conversation, featuring Lauren Borelli Fitzgerald from Canary, Yvonne Lyngaas Zeman from Monarch and Company, and Lee Fine from Juice Marketing, leaders from Canary, Juice Marketing, will explore what it means to build a promotional agency. These are distributors whose go-to-market strategy reflects an agency focus and their clients value their ingenuity, their imaginative campaigns, and their sophisticated and respectful approach to the promotional products medium as something more than just an advertising vehicle but also as a form of identity. From developing a unique value prop that is distinguishable from even other agencies to carving complimentary services into your service offerings, to seeking and finding the right clients who value creativity+product, we’ll explore the ins and outs of an agency distributorship that thrives on the edge of the imagination.