Larry Cohen is the Founder and CEO of Axis Promotions, a promotional products agency based in New York City. Larry started Axis Promotions in 1992, when he saw a need for disposable binoculars for the NBA. Now, Axis Promotions is an award-winning agency with five locations across the country.
Axis Promotions specializes in brand development in the promotional products marketplace. Axis has been named to Counselor Magazine’s Top 40 Distributors 5 years in a row, Promo Marketing Magazine's Top 40 Distributor, and PPB's Greatest Companies to Work For.
When Larry is not mentoring at Axis, he is serving on the PPAI Editorial Advisory Board, PromoKitchen Advisory Board, Peernet Marketing Committee, and is chair of the North American Leadership Conference.
180° From Ordinary: A Journey from $1 to $50 Million
Larry Cohen and his business partner Joan Bluestone Landorf lead a team of over 56 sales reps and have been through a host of dramatic changes, from Larry’s first sale and dollar one (literally from his kitchen table) to now over $50 million in annual sales. Frequently listed as one one of the best places to work by both ASI’s Counselor Magazine and Promotional Products Business Magazine, Axis has defined what a progressive and healthy work culture looks like while working with some of the most respected brands in media and building one of the most successful companies in the industry. Larry will take us through their business journey, the highs, the lows, and the passion and principles that it takes to build a multi-million dollar brand.
After his talk, commonsku’s CEO, Catherine Graham, will join Larry onstage for questions from the audience and a brief fireside chat.